project Overview
Unwind was a concept packaging design for a canned wine company. Its target audience was women in their late twenties to earlier forties who after a hard day want a glass of wine to relax and talk to their friends. It uses cheeky copy and tranquil gradients to connect with its target audience. The typography was chosen to give an approachable but slightly higher end feel to it. Unwind was meant to go against the idea that canned wine is cheap and unpolished.
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