Stale Popcorn, a print version of Mystery Science Theater 3000, is a magazine that celebrates bad movies and their entertaining absurdity. Stale Popcorn, a print version of Mystery Science Theater 3000, is a magazine that celebrates bad movies and their entertaining absurdity. The magazine, which is published monthly, is supported primarily through subscriptions. Stale Popcorn needed a quirky and fun brand that would delight its audience of millennials, ages 24–37.
Stale Popcorn does not take itself too seriously. The masthead, which references Sci-fi movies from the 70’s and 80’s, uses Avant Garde Gothic for its connection to many movie posters from the genre. This was paired with Kevlar for its expressive, somewhat cheesy 70’s look. Imagery appropriated from iconic films were used with bold and colorful treatments. Fun and loud illustrations were created in an unrefined style. Grungy textures add depth and reference both grainy film and dated CGI.