Vagabond is a high-end loose-leaf tea shop that targets upper-middle class tea enthusiasts, between the ages of 35 to 45, who love natural and earth-conscious products. The quaint and minimalist storefront in upscale La Jolla has a small seating area to enjoy the tea and accompanying products.
To cater to the upscale and Eco-conscious clientele, the packaging uses all natural materials such as glass, cork and wood. Natural and sustainable materials are also used throughout the store. A neutral palette of cream and brown, accentuates the natural materials without overpowering them. The logo uses Bodoni for its high-contrast forms that give it a sophisticated look. The body copy uses Effra, a clean but friendly sans-serif that gives the brand a modern edge.